Source More, Sell More

Kicking off our new partnership with AliExpress Business, we have begun concepting motion-focused creative for use across display channels. The core messaging in our first round of assets focuses on SMEs sourcing products from AliExpress Business, highlighting that these organisations can source stock for their businesses at competitive pricing, in turn leading to higher sales. To reflect the vast choice offered by AliExpress Business we have begin looking into ways to roll out multiple variations featuring different types of product. This will allow us to quickly test, iterate and identify what messaging resonates best with our target audiences, allowing us to roll out further creative at scale.