For contractors and tradespeople, managing finances can feel overwhelming, especially with tight schedules and limited resources. That’s the core insight behind ANNA’s latest ad campaign, which visually captures how ANNA’s business account can simplify financial tasks in a way that feels relatable and approachable.

Each ad in the series was crafted to highlight everyday scenarios tradespeople face, like sending invoices, calculating taxes, and monitoring cash flow. The visuals focus on real, tangible moments - notifications for overdue invoices being sent or taxes automatically calculated, showing how ANNA’s tools work in the background to keep finances organized. 

By choosing scenarios that resonate with the daily realities of tradespeople, the ads create an instant connection, making it easy for viewers to see how ANNA could fit into their own workflow.

With clean, straightforward visuals and on-screen prompts that mimic real-life notifications, these ads bring a sense of ease and professionalism. The inclusion of an ANNA-branded card and clear account summaries on mobile devices adds an element of polish, suggesting that even the smallest financial details are taken care of. 

This campaign isn’t just about promoting features; it’s about illustrating a smoother, more manageable way of handling business finances, with this angle being designed specifically for the tradespeople who keep everything running.