ANNA Money

Storyboard Concept for a Business Fintech app

Background

This concept was one of the ideas we presented to ANNA Money for their Christmas campaign film. As part of our pitching process, we always include storyboards to provide a visual representation of how the film could come to life. This allows the client to fully envision the creative direction and tone, ensuring that everyone is aligned before moving forward. By showcasing key moments and visual elements, the storyboards serve as both a blueprint and an exciting preview of what the final production might look like.

The Concept

This film starts with a living room in complete chaos at the eleventh hour before Christmas, leading up to an absolutely devastated child who has given up all hopes of a proper Christmas. An elf materialises and acting as a personification of ANNA Money, cleans everything up while the kid is frozen, leaving the viewer with a satisfying tidy house, all complete with a decorated Christmas tree and presents laid out.

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