ANNA Money
Basement Banter to Business Banking
We teamed up with The Fellas Podcast, hosted by YouTube icons Calfreezy and Chip, to bring ANNA Money’s business account to an audience of young, entrepreneurial men. Known for their unfiltered conversations, The Fellas Podcast provided the perfect platform to connect with a self-employed, side-hustling demographic.
Targeted Audience Alignment
Authentic Integration
Increased Brand Trust
By leveraging the podcast’s authenticity and humour, we showcased how ANNA Money’s business account could simplify financial admin and support the entrepreneurial hustle. This collaboration struck the perfect balance of relatable storytelling and practical insights, building trust with the audience and driving real conversions.