Don't Forget Your Landscape Ratios

A lovely static concept we produced for Avant, with unlimited variants of demographics, genders, ages, and also scenarios.

Importantly (!), we produced landscape variants, so that we could run this on Performance Max and unlock all the ad placements across the Google suite. 

We went down this conceptual route to show that Avant is for everyone, regardless of situation. By reflecting diverse life moments, the campaign increases relatability and positions the credit card as a flexible tool for real-life financial needs.

"Credit built for real life."