UGC That Speaks Volumes: Banking on Authenticity

For a banking brand looking to build trust and connect with their audience, we organised, created, and utilised UGC (User-Generated Content) videos to capitalise on the power of social proof. These authentic, relatable videos featured users sharing their experiences by showcasing the brand’s benefits in an engaging and genuine way. To stay on brand, we carefully curated every piece of content, ensuring it aligned with the brand’s guidelines, including tone of voice, messaging, and visual identity. We also provided clear frameworks and direction to participants, empowering them to create content that felt natural while still resonating with the audience.