Authentic UGC: Kicking Off Kids' Fitness and Martial Arts

For our summer campaign for Olympic Combat, we focused on creating UGC tailored to parents seeking to build their children's confidence while equipping them with essential life skills such as focus, determination, and physical activity. We featured a diverse group of individuals from various nationalities to resonate with Dubai's multicultural community, particularly expat families. The campaign highlighted the opportunity for children to participate in affordable extracurricular activities taught by medal-winning Olympians.