Gold Republic's Black Friday campaign

Gold Republic, a Dutch-based precious metal investment firm, wanted to capitalize on the Black Friday trend in the UK. Our task was to create a compelling motion ad that achieved two main goals: promoting an exclusive discount code and positioning the company to stand out in a competitive market. To accomplish this, we developed a dynamic countdown ad in the lead-up to both Black Friday and Cyber Monday. Using a combination of Redshift and After Effects, we produced a visually engaging film that not only emphasized the discount offer but also showcased Gold Republic’s unique selling point, ensuring the brand remained front-of-mind amidst the shopping rush.