Bringing Banter to Betting

To bring Betmate’s social betting proposition to life, we created an impactful creative driven by personality, centred on competition and community. By casting the bold, expressive characters "Dean and Dave" in a tongue-in-cheek face off, we captured the fun, banter filled nature of P2P betting.

The design blends the energy of sports promos with meme worthy contrast, pushing Betmate’s distinct tone of voice while reinforcing its place as the platform for mates who love football, rivalry and real stakes.