Betmate: UFC 1v1

To bring Betmate’s social betting proposition to life, we created a high-impact, personality-led creative centred on competition and community. By casting bold, expressive characters - Dean and Dave - in a tongue-in-cheek face-off, we visualised the fun, banter-fuelled nature of peer-to-peer betting.

The design combines sport-promo aesthetics with meme-ready contrast, pushing Betmate’s distinct tone of voice while reinforcing its position as the go-to platform for mates who love football, rivalry, and real stakes.