Betmate UFC Undercard

This creative reinforces Betmate’s positioning as the home of social betting, where fantasy football meets real stakes and anyone has a shot. By assembling a diverse lineup of characters, the ad reflects the full spectrum of  football fans, from banter merchants and tactics nerds to casual players and passionate die-hards. Visually styled like a UFC or boxing undercard flyer, the layout conveys energy, weekly stakes, and open competition - perfectly aligned with Betmate’s short form betting model, where every gameweek is a fresh chance to win.

Competition Format
Inclusive Casting
Relatable Stakes

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