Betmate
Betting, But Make It Social
The Home of Social Betting, Betmate invites fans to ditch the bookies and wager against their mates instead. Our task was to visualise this in a way that felt instantly relatable and irresistibly fun.
Bobblehead Banter
Built to convert
Viral humour
We created a squad of bobblehead characters whose larger than life expressions mirror the joy, agony and friendly rivalry that defines peer-to-peer betting. By pairing them with Betmate’s signature neon green, punchy headlines and tournament specific kits, the series delivers scroll-stopping humour whilst steering viewers straight to the app.
