Black Friday's Golden Promotion

We spearheaded GoldRepublic's Black Friday and Cyber Monday Campaign across 3 markets. The goal was to attract new investors as well as re-engage current customers with a promotional discount. We pushed out a multi-touch email and app campaign to reach customers at different stages of the purchase journey. To acquire new customers we pursued promotional specific ads and targeting through both Meta and Google Ads. We catered our dynamic landing pages to reflect the discount and it's duration and retargeted users that began the sign up process but didn't finish.