Finom Brandformance Landing Page

We developed the Finom Brandformance landing page as part of Finom’s performance marketing initiative to strengthen its presence among small and medium-sized businesses across Europe. The goal was to build a conversion-optimized experience that communicates Finom’s key value: making business payments simple, transparent, and fast.

Project Overview

This landing page serves as a key acquisition touchpoint within Finom’s paid media ecosystem. It combines clear value propositions - such as “Business payments simplified,” “Local IBAN in less than 24 hours,” and “Free SEPA transfers” - with strong trust signals like verified client numbers, funding amounts, and compliance badges.

The design follows Finom’s brand identity of clarity and confidence while maintaining high technical performance on modern frameworks like Next.js and Vercel.

Key Highlights

• Performance-driven structure – Designed for high conversion through direct messaging, prominent CTAs, and a logical flow from product benefits to pricing.
• Trust and transparency – Reinforced by client metrics, ratings, and visible compliance information.
• Localized scalability – Built to easily adapt to multiple markets and languages without changing the core layout.
• Modern technology – Deployed on Vercel with an optimized, component-based codebase to enable rapid iterations and A/B testing.

Result

• The Brandformance page effectively communicates Finom’s competitive edge — speed, reliability, and simplicity — while supporting ongoing performance marketing campaigns. It serves as both a functional acquisition tool and a visual reflection of Finom’s growth-focused identity.
• Please see the video below for a walkthrough of the landing page.