Branding Guidelines

TheTenn tasked us with creating comprehensive branding guidelines to empower their app developers and designers to deliver a cohesive and premium user experience. Focusing on four core sections - logo, colors, typography, and illustration  - we developed a practical yet visually compelling framework that ensures consistency across their digital platforms.

The logo guidelines establish clear usage rules to maintain brand integrity, while the color palette blends modern aesthetics with accessibility, adapting seamlessly to light and dark modes. Typography recommendations prioritize readability and sophistication, tailored to both functional and promotional content. The illustration style provides a unified visual language that aligns with TheTenn’s brand voice. Delivered as an interactive and developer-friendly toolkit, these guidelines streamline workflows, enabling TheTenn’s team to execute efficiently and consistently across all touchpoints.