As the creative agency working with Coinbase, we developed a 30-second ad to highlight the simplicity of their Global Cryptocurrency app compared to competitors. Set in a lively New York City gym, the ad uses humour to draw a playful contrast between the complexity of crypto—represented by a man wrestling with overly complicated workouts—and the effortless ease of Coinbase, embodied by a confident, relatable narrator. Produced in collaboration with a skilled local crew produced by Growthcurve, the ad combines sharp videography, dynamic motion design, and creative storytelling, all tailored to align with Coinbase's brand identity. The result is a compelling and trustworthy message that connects with audiences and solidifies Coinbase’s position as the simplest way to navigate the world of crypto.