Attracting ICP through relatable comments

A lovely motion piece we produced for Ceartas, a leak protection service that erases threats such as piracy and deepfakes from the entire internet automatically, at scale.

We wanted to resonate with the ICP by showing realistic comments as the hook, highlighting issues that creators face on a daily basis.

The video then develops into an introduction to the brand, what Ceartas does, and how you can sign up, showing the UI of the simple account creation process.

The client was really happy with how this came out, especially how clean the first few seconds are.