A Creative Rebrand

Ceartas is a leak protection service, erasing threats such as piracy and deepfakes from the entire internet, automatically, at scale.

We felt the creatives were starting to fatigue and needed a refresh.

Below, you’ll see the before (left) and after (right). In the new version, we’ve introduced an almost sticker-like effect behind different elements of the ad. It creates a subtle sense of 3D, but also gives everything a more modern edge.

They’re designed to feel printed, but with the cleanliness of a user interface. Handwritten touches. We’ve also incorporated patterns and halftone effects to lean further into that printed aesthetic.

The client loved this direction, so we’ll be continuing to build on it across future ads.