Faces Worth Protecting
We explored how to show Ceartas as a shield around your identity by leaning into the idea of impossible rooms filled with digital lookalikes.
Inside the Mirror Room
These visuals placed each person in a clinical mirror room where real presence meets digital distortion. By surrounding the main figure with fractured clones, the creative highlighted how quickly identity can escape into places you never intended. The mood was bright but unsettling, a reminder that protection matters most when everything looks almost normal.
Signals in the System
The floating Discord and Reddit icons brought a hint of playfulness into the room, almost like a user interface lifted out of a livestream. This choice grounded the concept in familiar creator spaces where deepfakes often circulate. By blending the calm, minimal scene with these loud, gamified signals, the visual suggested that threats can appear inside the same platforms creators rely on every day. It made the danger feel closer, but also more manageable with protection in place.
Built for Creators
The combination of glitching clones and bold platform icons echoed the language of streaming overlays and social channels. This helped shape the idea that Ceartas fits naturally into the worlds of Twitch streamers, online models, and anyone who lives through their camera. The creative aimed to show that identity protection should feel native to digital culture, not outside of it. Instead of fear, the scenes leaned into clarity, giving creators a sense that they can stay visible without losing control of their image.