Clear, Relatable, Effective - Winning with simplicity

We intentionally kept the creatives simple and direct, focusing on clean visuals and clear messaging. This wasn’t just about aesthetics, it was a strategic decision to test how well a no-frills, product-first approach would resonate with high-performing audiences. By stripping away any distractions, we could measure the direct impact of the product itself, ensuring that the value of Era came across effortlessly.