Era
Crafting a relatable campaign for Era
For this campaign, Era, a smart money management platform, wanted to position itself as an empowering financial tool that enables users to embrace their ambitions, whether big or small.
We wanted to build on the “your era” theme by tying it into Thanksgiving, making the campaign feel timely and relatable for the audience.
The idea was to connect with people during a season of celebration and togetherness while setting the tone for the upcoming holidays.
With plans to roll out Christmas variants later, the ads were designed to stay relevant throughout the festive period, creating a sense of continuity and standing out from the usual holiday campaigns.