Creating Scroll-Stopping Visuals That Show What Ordli Really Delivers: Time

Strategy and Creative HypothesisWe started with a central emotional insight: caring for elderly parents can often feel overwhelming, leaving adult children with limited time for actual connection. While Ordli offers a clear solution through practical support, we believed that the real driver of action would be a more emotive promise, more quality time with mum and dad.From this, our creative hypothesis emerged: Visualising the emotional before-and-after of care responsibilities being lifted will prompt both emotional identification and action.