Creating Seamless Brand Journeys with Influencer Marketing
For the ANNA campaign, we partnered with influencers like ShxtsNGigs, Saving Grace, and The Fellas to build brand awareness and drive targeted traffic straight to ANNA’s website.
The aim was simple: connect with real audiences in a way that felt natural, relatable, and genuinely aligned with ANNA’s values. Each influencer brought their own style and audience, which helped spread the word about ANNA while adding a layer of trust and goodwill to the brand.
This approach wasn’t just about getting more clicks; it was about creating a positive connection with new audiences, making ANNA more approachable and memorable in a crowded market.
This continuity helped make the journey feel connected, rather than like they were jumping from one brand to another.
By bridging that gap, we aimed to make new visitors feel more comfortable and keep that sense of trust they had with the influencer, which ultimately could boost conversions by keeping that sense of connection alive as they moved through the landing page.
Our strategy for this ANNA campaign was all about creating a seamless experience that felt natural and cohesive for the audience.
The statics we designed featured ANNA’s UI elements alongside images of the influencers, so when viewers moved from an influencer’s video to the ANNA landing page, they’d instantly recognise the familiar faces and visuals they just engaged with.