Credit Built For Real Life
One prompt system, endless on-brand variations.
Financial services ads usually look like financial services ads. Stock props, staged desks, a card floating in a gradient. We wanted Avant's to feel like real life, and we wanted dozens of those scenes without shooting each one from scratch.
So we built a system to do it. A prompt-driven pipeline where objects, backgrounds, and props become variables you can swap on command. It generates new on-brand images while keeping the one thing that can't move, the card itself. Here's how it works.
The system runs on a simple idea. Instead of writing one long prompt for every image, we break the prompt into parts. Scene, props, lighting, card placement, background. Each part is a variable with its own list of options.
Those parts get concatenated into a single prompt, then passed to the image model. The props are pulled from their own list too, so the apples, the keys, the coffee cup, the tote bag all come from options we set in advance. Change one variable and only that element changes. Swap the props list and the card stays exactly where it is while the objects around it change out.
From there the flow splits two ways depending on what we need.
Iterator, for faster results. The system steps through the variable lists on its own, generating a new image for each combination. You set the options, hit start, and come back to a batch of scenes to sort through. Good for volume and for finding directions you didn't plan.
Selector, for deeper control. Same setup, but you choose each combination before it generates. Slower, more deliberate, and the right mode when a scene has to land a specific way.
Both paths end the same way. A finished prompt goes to the model, and an on-brand image comes out with the card untouched.
We wanted to automate the work without losing the feeling in it. So we watched for the things that make a scene real. The morning light across the table, the bread looking fresh from that day, the fruit and the keys and the receipt left where someone set them down. The card stayed exact in every frame. Everything around it was free to change. A campaign that runs on a system and still feels like a morning someone actually had.
