Crypto, Simplified with Coinbase

Growthcurve partnered with Coinbase to produce a standout film for a U.S. audience. Set in a London studio with award-winning crew and actors, the film used an overcomplicated yoga class—complete with VFX-backed bendy legs—as a playful metaphor for the complexity of crypto. Two friends cut through the confusion, suggesting Coinbase as the simpler solution. With expert set design, and lighting, the campaign achieved remarkable reach and engagement, positioning Coinbase as the trusted platform for simpler crypto investing.