Making video marketing work for the champions of outdoor sports shopping
Curated.com is a venture capital backed scale-up company headquartered in San Francisco, California. Curated’s product recommendation platform connects outdoor sports enthusiasts who are looking for new equipment with experts who can advise them on the perfect products to suit their individual needs.
Curated.com approached Growthcurve based on our reputation for accelerating the growth of similar Silicon Valley startups and chose to subscribe to ‘Growthcurve Create’ our scalable, on-demand ad creative production pipeline.
Curated’s goal was to get video advertising to work for their business but needed away to have bespoke high-end video creative produced fast for their channels managers to test in performance marketing campaigns. To date they had only run static ads and felt they were not able to communicate the full value of their platform and unique selling points like their live chat feature where customers can speak directly with sports experts via the Curated site and app.
Curated.com's marketing team were given access to a dedicated online account and mobile app specially designed to simplify the process of requesting, reviewing and receiving high quality creative deliverables from Growthcurve’s world-class multi-discipline creative studio. With access to Growthcurve create Curated’s marketing managers could make requests for fresh ad creative for their performance marketing or branding campaigns, cast and contract bespoke influencer marketing content with rights clearance, order motion graphics ads or 3D visualisations, order full-scale live action video production shoots in just a few clicks or request channel specific creative designed around individual channel features or capabilities. At a glance Curated’s marketing team are able to understand how long each creative deliverable will tale to produce and exactly where it is in the process.
Bi-weekly Curated’s client partner meets with them to review their progress and the performance of the ad creative we’ve produced, advising them on creative growth hacks which they could be testing to boost click-through rate and conversion rate. Monthly the team share high performing ad creative from across industries to keep the Curated team inspired and aware of what’s possible and to ensure our output is always leading-edge.
Using Growthcurve create means Curated’s marketing managers can quickly and easily request variants of existing ads to incrementally improve ad performance as well as ordering net-new creative for all stages of the customer sales cycle. Growthcurve create is the ideal solution for tech businesses that leverage performance marketing - helping them achieve better results, faster whilst remaining on-brand.