Your Personal Financial Advisor

We ran this campaign for Era, leaning into the fact that people don’t want more financial tasks, they want less. With the line “era’s watching your money. So you don’t have to,” the creative positions the app as a calm, always-on financial co-pilot.

The visuals highlight what Era does best: automated routines, real-time insights, and clear budget summaries that quietly keep you on track. No stress, no heavy dashboards, just effortless awareness.

We also tested different copy variants of "Your money, now with an IQ boost" and "era: your new financial GPS." to understand which wording resonates with different users.