Era
Era's Festive Christmas Campaign
This holiday campaign was created for Era, a financial planning and budgeting app, to help users plan their Christmas spending confidently and effectively.
We focused on three key messaging pillars: budgeting smarter, planning confidently, and avoiding surprises. Each message was designed to address a pain point commonly associated with holiday spending, such as overspending or lack of control over finances (with a hint of Chistmas cheer!)