Essence 80
Water Meets Fragrance
We explored the idea of scent as an atmosphere rather than a product for Essence80 London.
Fluid Elegance
Reflective Depth
Subtle Empowerment
Movement, light and reflection
The creative focused on movement, light, and reflection to evoke calm confidence. Liquid textures created a sense of flow, while the bottle felt suspended in stillness.
Rhythm of the waves
The palette of deep teal and soft highlights conveyed serenity with quiet strength. Typography mirrored the rhythm of the waves, creating a smooth connection between copy and composition.
