Finom
A card that makes managing business finances simple.
The ad creative embodies the Finom message visually and emotionally. A single hand holds a sleek pink Finom Visa card, contrasted against bold typography that declares the benefit outright. In English, this reads "All your business finances, one single account" followed by a CTA of "Open a professional account".No jargon, no complexity, just confidence. The visuals alternate between light and dark backgrounds to bring versatility across placements, ensuring consistent impact, whether this be seen on mobile or desktop.We created multiple variants of these in portrait and square, with the hand and card positioning, as well as the colour scheme, changing each time, to allow for in-depth testing.
Clarity that converts
Attention-demanding design
Emotion empowering