Finom: Open a corporate account

To stand out and drive conversions on LinkedIn B2B, we shook things up a bit. We moved away from traditional eBook and product datasheet downloads and instead targeted business owners and CFOs directly with lifestyle-based marketing and product feature-led ads. We used elements that capture attention, connect with our target audience’s lifestyle, and highlight their pain points through creative execution. We leaned into premium aesthetics and card-style visual advertising to give Finom’s brand a luxurious yet relatable feel. The designs speak directly to decision-makers, clearly communicating the costs and features they care about. By positioning Finom as a solution to real problems faced by finance operators, the brand quickly became a recognisable and conversion-driving presence.