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Finom Retail Landing Page — Freelancer & Small Business Focus

We crafted the Finom Retail landing page to appeal to freelancers and small companies, positioning Finom as the smart, all-in-one financial platform: combining business accounts, invoicing, and expense tools — all with no hidden costs.

Project Overview

This page is aimed at the smaller end of Finom’s audience: solo entrepreneurs, freelancers, and small firms who want a simple, cost-transparent solution for business banking. The landing page emphasizes “local IBAN,” “free business cards,” “simplified invoicing,” and integrated expense management - all without monthly fees for basic users.

It’s aligned with Finom’s broader growth strategy, acting as a conversion driver for users who may later upgrade to more advanced plans as their business scales.

Key Highlights

  • “Freelancer-friendly” positioning — Focus on zero or low cost at entry (Solo plan €0/mo) lowers barrier to sign-up
  • Essential tools in one place — Business account + cards + invoicing + expense tracking, all presented clearly
  • Strong social proof — Testimonials, App Store & Trustpilot ratings (4.8, 4.5) reinforce credibility
  • Transparent pricing tiers — Solo, Basic, Smart — users can immediately see options and upgrade paths
  • Legal & compliance transparency — Licensing and registration details present at the bottom; helps build trust


Page Flow & User Experience

  • Hero / Lead
    The top immediately states the promise: “Business account for freelancers and small companies” with sub-messaging about local IBAN, invoicing, and accounting tools — “all completely free.”
  • Core Tools / Features
    Highlights include:
    • Local IBAN in 24 hours
    • Up to 3% cashback
    • Free business cards
    • Expense tracking, tax management, document digitization
  • Testimonials / Trust
    Multiple user quotes, names, and ratings. Emphasis on digital onboarding and ease of use.
  • Pricing / Plans
    Three plans shown: Solo (€0/mo), Basic (€17), Smart (€37) with call-to-action to open a “Free Account”
  • Footer / Legal
    Regulatory information, terms, privacy, licensing of Finom in Netherlands — important for fintech trust.
     

Result

The Finom Retail landing page positions Finom as a practical, trustworthy solution tailored for freelancers and small businesses. Its combination of clarity, modern design, and performance-driven structure helps convert awareness into active sign-ups.

Please review the video below for a walkthrough of the landing page.