Setting the Gold Standard for Instagram Stories
To improve accessibility and engagement, we crafted a series of Instagram Stories for GoldRepublic to highlight essential information about investing in precious metals. These stories were later organised into Highlights on their profile to ensure key details were easily accessible for new and returning followers. The highlights focused on answering common questions and showcasing the benefits of precious metal investments in a visually appealing and on-brand format.
We created five dedicated Instagram Highlights to showcase key areas of the client’s business:
Why Precious Metals: To educate viewers on the stability and benefits of investing in gold, silver, and platinum.
Precious Metal Values Over Time: To highlight historical data on gold and silver performance proving its a steady investment that has increased 8% on average year on year.
Investment Projections: making it clear to see how your investment may grow overtime if gold continues to increase at 8% on average each year.
FAQs: answering commonly asked questions about investing, storage, and account setup.
Contact Info: ensuring customers know how to get in touch with GoldRepublic if they have any questions.
Creating the Instagram Story Highlights meant we were able to preserve valuable content and ensure evergreen information is easily accessible year round. We were also able to improve the user experience due to having key topics available quickly meaning followers don't have to scroll through posts to find what they're looking for.
The stories also allow us to build brand authority and come across as organised and professional which feeds in to the brand narrative and helps build trust and show GoldRepublic are open and transparent with their customers.
