Crafting the “All-Time High” Motion Design for GoldRepublic
To capture the significance of gold reaching a new all-time high, we aimed to design a motion graphic that not only informs but emotionally resonates with GoldRepublic's audience.
Visualising Growth:
The animation of gold bars increasing in value reflects the steady and reliable rise of gold over time. The ascending motion symbolizes growth, stability, and prosperity—key values for GoldRepublic.
Highlighting Key Data:
By incorporating year-over-year price changes and emphasising the “all-time high” milestone, the creative serves as both an educational and celebratory piece, demonstrating gold’s long-term performance and appeal.
Audience Connection:
This motion was designed to speak directly to first time and seasoned investors, evoking a sense of urgency and pride in owning physical gold as it continues to shine as a top-performing asset.