GrabrFi

GrabrFi: Drive To USD Freedom

For GrabrFi’s expansion into Argentina, we developed a visual campaign tailored to gig economy drivers - including those working with platforms like Uber and Rappi - who earn in USD but face high local conversion fees. Set against familiar driving environments, the creative focuses on authenticity and financial empowerment, spotlighting real, relatable characters and a glowing USD symbol as a visual anchor. The campaign’s message is simple: get a real US account that protects your earnings and puts more control in your hands.

Driver-Focused Visuals
Clear Financial Benefit
Localised Empowering Tone

Your Next Campaign Starts Here

  1. 1 ABOUT YOU
  2. 2 YOUR NEEDS
  3. 3 BOOKING
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