GrabrFi: Drive To USD Freedom

For GrabrFi’s expansion into Argentina, we developed a visual campaign tailored to gig economy drivers - including those working with platforms like Uber and Rappi - who earn in USD but face high local conversion fees. Set against familiar driving environments, the creative focuses on authenticity and financial empowerment, spotlighting real, relatable characters and a glowing USD symbol as a visual anchor. The campaign’s message is simple: get a real US account that protects your earnings and puts more control in your hands.