Helping Ordli Cut Through the Power of Attorney Paper Trail

We built the visual concept around a clear before-and-after narrative, grounded in the tension between confusion and clarity. The pain point was obvious, chaotic paper-based processes that are as emotionally exhausting as they are time-consuming.  Our hypothesis was that empathy-driven messaging, when paired with simple visual storytelling, would not only resonate emotionally but also drive understanding of Ordli’s product benefit in seconds.