ANNA Money

Granular A/B Tests to slash acquisition costs

Personalised Testing Approach
Data-Driven Optimisation
Leveraged High Performing Elements

Here’s a peek at some of the creatives we crafted for ANNA’s “Your Business Side” campaign.

The goal was simple: to showcase that anyone from everyday folk to ambitious side hustlers can have a business on the side, celebrating both types of people and their unique journeys.

Our initial campaign kicked off really well, so we decided to take it further with a second round, where we dug deep into A/B testing. 

We played around with everything, from model expressions, colours, layout, and experimented with various UI elements to see what really resonated with the audience.

By testing these small changes, we got a clear sense of what made the biggest difference in engagement and conversions. Once we found what worked, we doubled down on those elements, helping ANNA bring in more customers at a much lower acquisition cost.


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