Granular A/B Tests to slash acquisition costs
Here’s a peek at some of the creatives we crafted for ANNA’s “Your Business Side” campaign.
The goal was simple: to showcase that anyone from everyday folk to ambitious side hustlers can have a business on the side, celebrating both types of people and their unique journeys.
Our initial campaign kicked off really well, so we decided to take it further with a second round, where we dug deep into A/B testing.
We played around with everything, from model expressions, colours, layout, and experimented with various UI elements to see what really resonated with the audience.
By testing these small changes, we got a clear sense of what made the biggest difference in engagement and conversions. Once we found what worked, we doubled down on those elements, helping ANNA bring in more customers at a much lower acquisition cost.