How ‘Watch Humans Try It’ Boosted Engagement for Oddbox
For Watch Humans Try It, the challenge was proving value in a crowded space. Rather than creating abstract value props, we highlighted a real client case, Oddbox, and paired that with proven human-first content to tell a compelling story of impact. The visuals were built around clean, high-contrast layouts that spotlight key results: a 23% drop in CPA and a 5.3% conversion rate for new customers.
The creative allowed Watch Humans Try It to tie Oddbox’s results directly to its offering in a way that was credible and emotionally engaging. By embedding the Watch Humans Try It brand within this narrative, we created a dual-layer story:
Here’s how Watch Humans Try It works, and here’s why it works - because it empowers campaigns that people actually respond to.