Crafting Connection Through Credit - Our Strategic Approach for Pesto
The idea behind these ads was simple: tap into the Old Stuff, New Credit concept to attract people with valuable items they might want to trade in for credit. We’d seen good results with more generic ads before, but this time, we dug deeper into our audience.
Using insights from both first and third-party sources, we found personas that felt like a great match for Pesto’s ideal customers. From there, we created ads like these, each with a “Try Pesto Today” call-to-action aimed at driving new sign-ups. The goal? Test different faces and styles to see what really connects with Pesto’s audience.
The results spoke for themselves. By aligning the ads with the right audience insights and testing different visuals, we saw strong engagement and a clear boost in sign-ups. The campaign successfully connected Pesto’s message with the people who resonated most, proving that a tailored approach to targeting can make all the difference. It was a win-win. Pesto reached their ideal customers, and customers found a solution that fit their needs perfectly.