Customer-First Ads That Drive Real Results
For this campaign with Pesto, we zeroed in on one core insight: when valuables are involved, people need absolute peace of mind. So, we went for an FAQ-led creative approach - simple, direct, and designed to answer the questions customers care about most.
Each visual speaks directly to potential concerns, like insured shipping, secure storage, and hassle-free retrieval. By addressing these upfront, we’re building trust and demystifying the process, making Pesto’s credit option feel not only safe but refreshingly straightforward.
We knew this would resonate with customers, boosting engagement and creating a smooth path to conversion by removing the usual doubts and hesitation.
By focusing on real customer questions and making each ad feel like a straightforward answer, we noticed a solid jump in engagement and sign-ups. People responded well because the ads didn’t feel like ads—they felt like helpful answers, building trust without over-selling.
In the end, we proved that when you talk to people about what actually matters to them, they listen.