iSelfie: The future of health monitoring
iSelfie, a revolutionary health technology platform that allows users to measure vital signs such as heart rate and blood pressure using only a selfie, we led the strategic planning and creative direction of a full-funnel digital campaign. Our mission: to localise and position iSelfie as a modern, accessible, and culturally relevant wellness companion for Saudi users across lifestyles—from busy professionals to fitness enthusiasts and the elderly.
Developing a culturally resonant campaign showcasing diverse, relatable users in everyday settings, paired with biometric visuals and localised messaging. Our goal was to position iSelfie as a modern, accessible wellness tool for all age groups, encouraging app trials through clear CTAs that reinforces user engagement with data-driven progress cues. The result is tech-forward, empowering visual identity that framed health tracking as effortless and personal.