Let Era move your money

With this ad, we wanted show that finances shouldn’t feel like a chore. With Era, your money moves automatically; saving, allocating, and growing behind the scenes. Showing simple callouts like “Save 10% of my paycheck on the 1st of every month,” builds trust.

The goal with this campaign was to meet 3 main criteria points.

• Clear, action-oriented message
• Visual hierarchy that grabs attention
• Relatable human connection

We ran two of the brand colours, blue and yellow, to see which would perform better for different audiences.