Midnite
Power Up Your Play
Midnite reimagined esports through a lens of cinematic tension and electric energy. The campaign fused deep blacks with sharp neon accents to mirror the rush of live tournament moments. Each visual was designed to feel alive, using movement, contrast, and focused framing to recreate the pulse of gameplay. Characters broke through the composition with confident poses and directional light, while glowing streaks and abstract shapes echoed the pace of competition. The result was a bold visual identity that captured the drama of esports at full intensity, making every frame feel like a highlight reel in motion.
Edge of Play Design
Electric Palette
Instant Symbolism