Direct Response Ad Testing

One of the things we love doing at Growthcurve is creative testing. There are so many different aspects of an ad that affect performance and we're always looking to try as many variants as we can. With Olympic Combat it started off simple - what picture resonates best with the parent audience?

After choosing some of the best performing photos and seeing that English + Arabic copy drives the most leads, we always look to refresh the style of the ads for different layers of the marketing funnel. Perhaps a more direct CTA like "Claim Free Trial" works better?