Fanatics
Social Trivia Videos
The Fanatics organic social team wanted fresh content that would get their followers engaging. We went to FanFest in New York and asked fans a set of fun, unscripted questions, then turned their answers into content built for social. We chose trivia because it works. Interactive formats get far more engagement than content people scroll past, and trivia does well on engagement, brand recall and lead generation. Attention spans keep shrinking, but a good question still makes people stop scrolling. It plays on curiosity, gets people competing, and pulls fans into the comments to compare answers. That’s why trivia has held up on social for so long.
Authentic Creative
Sports Native
