Our Approach to Pesto’s Credit Card Campaign

The campaign’s core focus was clarity and relatability. We led with a bold, straightforward question “Have a bad credit score?” to immediately capture attention and empathise with the target audience. 

The visuals reinforced this simplicity with clean, minimal compositions showcasing the Pesto Mastercard in everyday, relatable scenarios.

We hypothesised that focusing on emotional relatability paired with a solution-oriented call-to-action would increase engagement, driving more clicks and applications. 

To test this, we varied placements and emphasised seamless integration across platforms like Meta, TikTok, and LinkedIn, targeting individuals actively searching for credit solutions like Pesto.