Pesto

How An Optimised Design Boosted Pesto’s Credit Card Ads

The goal of this campaign was to help Pesto position its secured credit card as an accessible, trustworthy, and easy-to-understand solution for building credit. 

With features like funding the card over time, no minimum credit score requirement, and a low monthly deposit, the challenge was to clearly communicate these benefits in a visually engaging way that would grab attention and drive sign-ups.

Our approach was grounded in previous insights about what resonates with Pesto’s audience. We tested various angles and ad sizes, fine-tuning the positioning of key elements to maximise visual hierarchy and message clarity. 

By featuring the card prominently with the recognisable Mastercard logo, we aimed to build immediate trust and association with credibility. 

Subtle details played a big role in the design.

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