Our Notes-Inspired Campaign for Pesto
For Pesto, the goal was clear - communicate the simplicity and accessibility of their cash credit card to an audience that values flexibility and financial inclusion.
This campaign needed to position Pesto as a credit option that breaks away from traditional barriers, making credit access easy for people who might not qualify for conventional credit cards.
Our strategy centered on creating a message that was direct, relatable, and visually appealing, making it easy for potential users to understand Pesto’s key benefits at a glance.
The design replicated a familiar “Notes app” interface, evoking a personal and practical tone, likely to be noticed by a viewer when scrolling on Facebook or Instagram.
The campaign successfully captured attention and delivered a clear understanding of what sets Pesto apart from competitors. The messaging effectively conveyed the brand’s value propositions in a way that felt easy to digest.