Turning Everyday Items into Financial Opportunity

We created a new static campaign for Pesto that flips the script on how people think about value. Instead of selling personal items for quick cash, the creatives show how those same possessions can unlock something far more useful - a secured credit card that builds long-term financial health. The ads feature real-life moments captured in workplaces and everyday environments, grounding the concept in authenticity. Each visual pairs relatable imagery with a clear call to action: “Don’t sell on marketplace. Get a secured credit card instead!” This approach connects emotionally with audiences who might otherwise overlook the financial potential of what they already own. The tone is practical yet empowering, positioning Pesto not just as a financial tool but as a smarter alternative to short-term fixes. The clean layouts, lifestyle imagery, and straightforward copy combine to create a confident, trustworthy look that makes the message instantly accessible across digital platforms.