Pesto
Where Financial Care Meets Creative Clarity
This “Your item, cared for” series highlights Pesto’s human approach to credit building. Featuring friendly team members and high-value items, the visuals reassure users that their possessions are safe and respected. Soft colours, clear headlines, and confident design convey both trust and ease, turning a financial message into something personal and reassuring.
Human-centred Storytelling
Reassuring Visual Tone
Empathy-led Messaging