Fanatics
Podcast UGC
Podcast-style content has become one of the fastest-growing formats on social media, with short clips from podcast conversations regularly driving millions of views across TikTok, Instagram Reels, and YouTube Shorts. Audiences are drawn to the authentic, conversational nature of these videos, making them feel more engaging and trustworthy than traditional advertisements. By incorporating podcast-style creative into paid campaigns, brands can capture attention quickly, increase watch time, and deliver marketing messages in a format that feels native to the platforms where consumers already spend their time.
Podcast Style
Authentic Creative
Sports Native
